Email Marketing: 20% Increase in Direct Revenue from Campaigns

The Business: 

The Challenge: 

Pet Drugs Online were sending marketing emails from their Microsoft Exchange server. This caused their IT systems to run very slowly and inefficiently. They came to Flair 4 IT looking for a solution to this significant IT issue.

The Flair 4 IT Solution: 
  • Utilise Flair 4 IT's email marketing and campaign managment software
  • Web based services allowing the client to send email marketing campaigns easily and efficiently
  • Comprehensive training provided by Flair 4 IT on how to use the software
The Results: 
  • Elimination of issues causing slow running system and network
  • Eye catching, professional, effective  marketing email campaigns
  • Provision of statistics and reporting -  the client can see who opens the email and which email addresses bounce
  • 20% increase in direct revenue from email marketing
We are an online business and have had our eyes opened regarding what is possible with email marketing. This has had a dramatic effect on how we implement campaigns and a marked effect on increasing sales.
Marketing Director